About

Modern. Elegant. European Floral Design

Inspired by the beauty of nature and a passion for creating meaningful experiences through flowers,  I believe floral design is both an art form and a way to connect with people.

Although I began my career in business management, I was always drawn to creative work. While working alongside some of Vancouver's leading florists, I discovered my passion for floral design and pursued professional floral education in Vancouver.

My floral journey later brought me to Europe, where I earned my European Master Certification and learned from some of Europe's greatest floral masters, whose work continues to influence my design philosophy today.

More recently, I earned my Korean Floral Design Master Certification, further enriching my approach through contemporary Korean floral artistry—known for its natural movement, garden-inspired compositions, and refined elegance, whether expressed through an intimate table centrepiece or a large-scale floral installation.

After a season devoted to family and raising my children, I found my way back to creativity on Vancouver's beautiful North Shore. With the encouragement and support of family, friends, and the local community, I was inspired to establish Bôm Flowers + Design.

The name Bôm comes from the Korean word for "Spring "—a season of renewal, beauty, and new beginnings. It reflects my Korean heritage while embracing the European design principles that have shaped my artistic journey. Together, these influences inspire the elegant, modern floral designs that define my work today.

 

"God is in the details." - Ludwig Mies van der Rohe

 

Jina Hirai
Founder & Creative Director
Bôm Flowers + Design